MusiComms Releases Survey Results Highlighting Consumer Preferences for Future Music Delivery
Research Finds that More than 40% of Customers Would Change Providers if Music Came with their Mobile Plan
Las Vegas, NV – January 6, 2016 – MusiComms™, the leading organization dedicated to the future of music distribution, announced today the results of their 2015 Year End Consumer Preferences for Future Music Delivery Survey. The questions were provocative and the answers very telling.
More than 4,000 people were asked how they want to receive their music in the future. Specifically, “How would you like to receive your music in the future?” The options for response included:
- From their thermostat via their energy provider
- From their accessories like exercise bracelets, earrings or sneakers
- From their TV provider
- From their car, streaming as part of a service with their automobile purchase
Consumers were also asked whether or not they would be more inclined to buy things if companies offered free music with purchase and whether or not they would change wireless providers if music was included.
More than 40% of respondents confirmed that they would change wireless providers if free music streaming came with their service plan. Another striking result was that nearly 25% of consumers would buy streaming services from their automobile manufacturers. Right behind automobile manufacturer, video services provider came in with the third highest response rate at 15%. Video services provider can refer to any kind of network service provider including cable, telco, satellite or other.
“The numbers are very compelling and the timing is crucial,” said Juliet Shavit, Executive Director of MusiComms. “Consumers are telling us how they want their music delivered and what value they place on it. If I were a service provider, I would be listening intently and planning for the future based on these preferences.”
MusiComms will announce the final results of the survey at their session on Wednesday, January 6, 2016 at 9am PST entitled, “Music and Communications Technology: Innovation Through Collaboration.” The session will kick off the Content and Technology track of CES® 2016.
The survey results will also be published in a report from MusiComms following CES 2016.
MusiComms™ is a global initiative dedicated to collaboration between the music and communications industries with the goal of seeking out new opportunities for innovation and long-term sustainability and profitability of both markets.
As a consortium, MusiComms™ hosts a number of activities that bring together leadership from music and technology-driven industries to develop, innovate and implement new revenue models and marketing opportunities, with the ultimate goal of leveraging music to distinguish brand and fuel business opportunities.
- Meredith Salefski, +1-615-864-7841