40% Of Customers Would Change Providers If Music Came With Their Mobile Plan [SURVEY]
January 7, 2016 – As Spotify, Apple Music, Rhapsody, Deezer and others fight to gain new subscribers, they use a variety of tactics including free music, extended trials and deep short term discounts. But a new survey suggests that mobile bundling may be a more effective way to gain users, and confirms why mobile carriers need to be more aggressive with their music offering.
From the MusiComms survey of 4000 consumers presented this week at CES —
- More than 40% of respondents confirmed that they would change wireless providers if free music streaming came with their service plan.
- Another striking result was that nearly 25% of consumers would buy streaming services from their automobile manufacturers.
- Right behind automobile manufacturer, video services provider came in with the third highest response rate at 15%. Video services provider can refer to any kind of network service provider including cable, telco, satellite or other.
“The numbers are very compelling and the timing is crucial,” said Juliet Shavit, Executive Director of MusiComms. “Consumers are telling us how they want their music delivered and what value they place on it. If I were a service provider, I would be listening intently and planning for the future based on these preferences.”
View the original article here.
MusiComms™ is a global initiative dedicated to collaboration between the music and communications industries with the goal of seeking out new opportunities for innovation and long-term sustainability and profitability of both markets.
As a consortium, MusiComms™ hosts a number of activities that bring together leadership from music and technology-driven industries to develop, innovate and implement new revenue models and marketing opportunities, with the ultimate goal of leveraging music to distinguish brand and fuel business opportunities.
- Meredith Salefski, +1-615-864-7841