The music industry is poised for disruption. As the popularity of streaming grows, the value of music has gone down. But how does the music industry learn from its counterparts in video about optimizing the content revolution? How can the music industry transform to redefine the value of music in today’s digital access world? What are the barriers that need to come down? What fundamental issues need to be revised to meet the digital needs of today and tomorrow?
The proliferation of the Internet has brought a new level of connectivity to all industries, and those that previously did not have communications infrastructures can now leverage new technologies to reach people – whether they are consumers, patients, rate-payers, or old fashion customers. What kinds of opportunities exist for the music industry to take advantage of these new pathways and how can they be monetized?
Automotive manufacturers have long valued the importance of music in marketing. Most OEMs have innovative partnerships with satellite and traditional radio. But as the automotive industry evolves into connected vehicles, the platforms for these vehicles change. How do cloud services and connected vehicle models open up new opportunities for service delivery, and is there a place for the OEM to manage and monetize that music cloud?
One of the most popular features of the new in-home devices is its music access. Through partners, these device manufacturers are becoming service delivery platforms for music. As the race between service providers continues to grow, what opportunities are available to music companies to better monetize and manage the in-home market? What new players will come to the table and what can the music industry expect in the next 12 months and beyond from this growing market?
We close the day on a less technical and more emotional panel. In a world where content is king, what is the big debate about music publishing? Learn from industry experts about what the challenges are in our current model and how the creative community is actively fighting for change. Then, open the floor for an evocative dialogue with technology and vertical market industries on what could change if given the chance.