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MusiComms 2017 Agenda

8:00am - 9:00am

Registration and Breakfast

9:00am - 9:40am

Introductions from MusiComms and the Smithsonian and tour of historical objects pulled from archive

9:40am - 10:00am

Keynote & Performance

10:00am - 10:45am

Digital Transformation: Evolving the Current Streaming Model

The music industry is poised for disruption. As the popularity of streaming grows, the value of music has gone down. But how does the music industry learn from its counterparts in video about optimizing the content revolution? How can the music industry transform to redefine the value of music in today’s digital access world? What are the barriers that need to come down? What fundamental issues need to be revised to meet the digital needs of today and tomorrow?

10:45am - 11:00am

Break

11:00am - 11:30am

Music Innovation: Business Opportunities and the Impact of IoT and Content on the Music Business

The proliferation of the Internet has brought a new level of connectivity to all industries, and those that previously did not have communications infrastructures can now leverage new technologies to reach people – whether they are consumers, patients, rate-payers, or old fashion customers. What kinds of opportunities exist for the music industry to take advantage of these new pathways and how can they be monetized?

11:30am - 12:00pm

Table Talks (Breakout discussions at tables)

12:00pm - 1:00pm

Lunch & Musical Performance

1:00pm - 1:30pm

The Future of Music in the Vehicle

Automotive manufacturers have long valued the importance of music in marketing. Most OEMs have innovative partnerships with satellite and traditional radio. But as the automotive industry evolves into connected vehicles, the platforms for these vehicles change. How do cloud services and connected vehicle models open up new opportunities for service delivery, and is there a place for the OEM to manage and monetize that music cloud?

1:30pm - 2:15pm

The Future of Smart Music in the Home

One of the most popular features of the new in-home devices is its music access. Through partners, these device manufacturers are becoming service delivery platforms for music. As the race between service providers continues to grow, what opportunities are available to music companies to better monetize and manage the in-home market? What new players will come to the table and what can the music industry expect in the next 12 months and beyond from this growing market?

2:15pm - 2:30pm

Break

2:30pm - 3:15pm

Music Publishing: Opportunities for Songwriters in a Content Driven World

We close the day on a less technical and more emotional panel. In a world where content is king, what is the big debate about music publishing? Learn from industry experts about what the challenges are in our current model and how the creative community is actively fighting for change. Then, open the floor for an evocative dialogue with technology and vertical market industries on what could change if given the chance.

3:15pm - 4:15pm

Breakouts

4:15pm - 5:00pm

Networking and Cocktails