Study suggests 40% of customers would change providers if music came with their mobile plan
January 8, 2016 – MusiComms has announced the results of its 2015 Year End Consumer Preferences For Future Music Delivery Survey. More than 4,000 people were asked how they want to receive their music in the future. Consumers were also asked whether or not they would be more inclined to buy things if companies offered free music with purchase and whether or not they would change providers if music was included. More than 40% of respondents confirmed that they would change providers if free music streaming came with their service plan. Nearly 25% of consumers would buy streaming services from their automobile manufacturers. Right behind automobile manufacturer, video services provider came in with the third highest response rate at 15%, referring to any kind of network service provider including cable, telco, satellite or other.
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MusiComms™ is a global initiative dedicated to collaboration between the music and communications industries with the goal of seeking out new opportunities for innovation and long-term sustainability and profitability of both markets.
As a consortium, MusiComms™ hosts a number of activities that bring together leadership from music and technology-driven industries to develop, innovate and implement new revenue models and marketing opportunities, with the ultimate goal of leveraging music to distinguish brand and fuel business opportunities.
- Meredith Salefski, +1-615-864-7841